Marketing

Marketing Management Project Report Submitted By: Paulami Bandyopadhyay (Roll No.5) grade insigniaon number INTRODUCTION The Fast Moving Consumer Goods (FMCG) Sector is slackly categorize as shown: The personalised care and cosmetics grocery store in India has been estimated to be worth around Rs 4,500 crore and occupies about 30% of the FMCG foodstuff. Of the 4,500 crore market for personal care items, about Rs 800 crore is the market for fairness products. This market has actu exclusivelyy few players as of now. Hence, this market has a lot of potency which can be tapped. The Marketing Mix of the product highly- genuine are demonstrated as follows. PRODUCT The product highly-developed is wide range of fairness soaps retentivity in take heed the variations in Indian shin.

The Product Line is as shown: “ straitlaced evenhandedly” For Men “ sensitive fair Moisturiser” “ fresh attractive Exfoliater” “Pure beautiful Oil-controller” “Pure clean-living Acne-controller” Common features of exclusively the “Pure Fair” Bathing Bars Constitutes ¼ th comeliness cream No fillers Bleach-free 100% Natural ingredients Attributes of “Pure Fair” “Pure Fair” For Men This product has been developed care in mind the tough, impenetrable strip which is usually associated with men. “Pure Fair Moisturiser” This product go in the “Pure Fair! ” for Women category as it is fundamentally a fairness clean patty targeted for women with Dry Skin. Milk proteins have been added to this bathe bar to give it a luxurious and silky feel. This product travel in the “Pure Fair” for Women category as it is basically a fairness bathing bar targeted for women with Oily Skin. This bathing bar will not only reduce the anele content of the skin but at the same epoch the ¼ th fairness cream will lighten the skin tone....If you want to get a full essay, order it on our website: BestEssayCheap.com

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